INSTANT QUOTES THAT CONVERT BROWSERS INTO BUYERS
We built a custom pricing calculator that allows prospects to get an instant estimate for their project. The tool was designed to reduce the sales friction of 'how much does it cost?' and move prospects further down the funnel before they even speak to the team.
MAKING COMPLEX PRICING SIMPLE
Pricing for bespoke web projects is inherently complex — it depends on scope, features, timeline, and more. The challenge was creating a tool that could handle this complexity behind the scenes while presenting the user with a simple, intuitive experience.
Translating a multi-variable pricing model into a user-friendly tool that produces reliable, meaningful estimates.
LOGIC MEETS GREAT UX
We mapped out every variable in the pricing model and built a decision-tree logic engine beneath a clean, step-by-step interface. Each screen asks one question at a time, keeping the user focused and reducing drop-off. Results are instant and presented clearly.
FEWER DEAD-END ENQUIRIES
The calculator has significantly improved lead quality by pre-qualifying prospects based on budget. The team spends less time on calls with clients who aren't a good fit, and conversion rates from calculator users to paying clients are well above average.
The calculator has changed how we handle new enquiries. We now get leads who already know their budget and are ready to move forward. It pays for itself every week.